The ieats branding project was created for a healthy food delivery service concept tailored specifically for my college campus. Designed to resonate with busy students seeking convenient, nutritious meal options, the branding features a bold, playful logo with rounded, friendly typography. The vibrant color palette—combining red, orange, and shades of green—reflects freshness and energy, aligning with the brand's focus on health and vitality. The design includes a seamless system of packaging, patterns, and promotional materials that establish a cohesive and memorable identity. Paired with the tagline "Healthy Made Quick," ieats communicates its mission to provide fast, wholesome meals that fit effortlessly into the campus lifestyle.
