Client: BYU-Idaho Career Center
Project Scope: Social media graphics, posters, flyers, and billboard designs
I had the opportunity to design a cohesive visual identity for the Winter 2025 Career Fair at Brigham Young University-Idaho. The goal of this project was to create professional and elegant branding that effectively informs both students and employers about the event.
Design Approach:
Professional Aesthetic: The branding follows a clean, modern style with a balance of bold typography and refined elements.
Triangle Motif: Geometric triangle designs were incorporated throughout the materials, symbolizing growth, direction, and opportunity—key themes for a career-focused event.
Consistent Branding: The designs maintain a polished and cohesive look across multiple formats, from digital graphics to large-scale billboards.
Social Media Graphics – Eye-catching designs optimized for Instagram, LinkedIn, and other platforms to engage students and employers.
Billboard Designs – Large-format visuals displayed in high-traffic areas to maximize visibility.
Posters & Flyers – Printed materials distributed across campus to increase awareness and participation.
